I was doing some research on apps for women and apps by women.
Did you know that only approximately 6% of app developers are women? I find this really strange…the reason why I decided to launch the Lemons App was because it seemed like everyone else had an app already. But apparently that is not the case for women. Here is a breakdown of a typical app developer:
What are the 6% of women app developers doing? A recent article from Bustle about 5 Apps Designed by Women For Women mentions:
- Bumble, a dating app where women are the ones who get in touch with the guys (anecdotal evidence it works: I have a friend who met the guy she is dating on this app)
- HER, a “lesbian social app”
- Spitfire Athlete, to help women find and track athletic training programs (Note: there’s also Pro Day for following the workouts of celebrity athletes and tracking your own, also developed by a woman.)
- Tampon Run, a shooter-style game for girls where the bullets are actually tampons
- Gratitude, a journaling app to keep track of what you are grateful for each day
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Another female-produced app in the news right now is:
- Hey! VINA, a friendship finder for women that functions kind of like a dating app…but just to meet people to hang out with.
I also mentioned the Lulu app in my last post: a dating app that was originally created as a way to rate men you’ve dated (and see others’ ratings/warnings by pulling in their Facebook profiles).
These female-created apps are interesting because the founders identified specific problems they have that men (for instance) might not be aware of. Did you know that it’s hard for lesbians to meet romantic interests their friends haven’t already met? Kind of like my surprise that Lemons didn’t exist as an app yet in that there are obvious things still left to build despite approximately 1.5 million apps in the App Store.
Without more female app developers, current app developers may not understand the challenges young women want to solve with an app. For research purposes, I searched for apps for “teen girls” on the App Store and this is a sample of what comes up:
Who makes these? I’m guessing it’s not the minor percentage of actual female developers. Most of these seem targeted at kids…I guess aspiring to be teens.
In conclusion: there is so much untapped potential based on the unique viewpoint of women and the challenges they want solved. The next generation of female developers has so much opportunity. Low hanging fruit? 😉